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Website Strategy & Requirements

Our work with you starts off with first identifying both where you are now and where you want to be. Then we help you develop a strategy to get there. Developing a strategy is about looking at all your available resources, your current processes, bottlenecks, strengths and synthesizing all of those elements to figure out the best way to get to where you want to be. Sounds easy, right? Well, something that’s any good is rarely “easy”. But our team will help you think thorough those hard questions and with us leading the way, it does get easier.

We use documentation to keep everyone on the same page and in agreement. A typical project starts out with a kickoff meeting where we meet with all the stakeholders to get a solid idea of your project and organizational needs. With this in mind, we get to work crafting an information architecture document, functional requirements documents, wireframes and mockups. Don’t worry – we’re not making it all up. We work with you every step of the way to make sure we are on the right track.

Once we’ve figured out how the site will work, both back and front end, we’ll help you fill out our design profiler, a detailed questionnaire that helps us identify your audiences, develop user interfaces, and define design elements in keeping with your organization’s branding and marketing goals.

This seems like a lot, but we've learned from long experience that the most important, and sometimes most difficult, part of any project is just figuring out what you want. Once you have that, development is a piece of cake!

What can we do for you? Contact us - we'd love to talk.


  • Modern Signal has been a great partner for us for over the past 10 years.  As our business grew and our needs changed, Modern Signal was able to work with us to adjust our website platform in the ever-changing online world.  Their service and response level has been second to none, and we've been never been happier with our relationship with them.

    - Charm City Run

  • Modern Signal has a professional staff that was very responsive to our needs during all phases - scoping, developing, implementing and maintaining - of our project.  We have been pleased with their ability to deliver quality work on time and on budget. If given the opportunity, I would work with them again.

    - The National Center for Safe Routes to School

  • We wouldn’t have gotten where we are today without your support over the years.  Modern Signal has always been a great partner to us.

    - Kirk Gillis, Managing Director at Zoom Tanzania

  • I love working with Modern Signal! Their CMS is very easy to use and they are incredibly responsive to questions or challenges I bring them.

    - NALP

  • This was by far the smoothest website redevelopment I have ever experienced. Modern Signal was a wonderful company to work with and we greatly value our working relationship. 

    - National Association of Student Financial Aid Administrators

  • Modern Signal worked with us to understand our needs and figure out what solution would work best for us. Our Lighthouse CMS is perfectly suited to our website goals. When we later needed to modify the CMS, they again took the time to understand exactly what was  needed and then built that functionality rather than delivering a cookie cutter solution.   

    - Ecosystem Investment Partners

  • Modern Signal significantly enhanced our site to be more efficient and user-friendly. They provide excellent customer service with timely and cost-effective solutions.

    - Center for Medicare Education

  • I felt as if my company was their only client. They responded to my needs quickly and efficiently despite short turn around time and intense demands.

    - Teaching Strategies, Inc.

  • Modern Signal understands our business - from future needs to current limitations - so their solutions are always scalable, solid, and service-oriented.

    - National Association of Home Builders